ROAS & Marketing ROI Calculator | SmallBiz CFO
ROAS & Marketing ROI Calculator
SmallBiz CFO | Powered by Global Accounting LLC
Business context
Gross margin %
%
Target ROAS
×
Time period
Industry benchmark
Marketing channels — enter spend & revenue generated
Channel Ad Spend Revenue Gross Profit ROAS
Total revenue
$0
÷
Total ad spend
$0
=
Blended ROAS
0×
|
Gross profit
$0
−
Ad spend
$0
=
Marketing profit
$0
Blended ROAS
—
Revenue per $1 spent
Marketing ROI
—
Profit on ad spend
Marketing profit
—
Gross profit − spend
Break-even ROAS
—
1 ÷ gross margin %
Total ad spend
—
—
Best channel
—
Highest ROAS
Enter your channel spend and revenue above
Add your marketing channels, what you spent, and the revenue each generated. The tool calculates ROAS, ROI, profit per channel, and compares you to industry benchmarks.
Note. ROAS measures revenue generated per dollar of ad spend. Marketing ROI measures profit (gross margin − ad spend) as a return on spend. Both metrics exclude overhead, fulfillment, and fixed costs. Industry benchmarks are averages and will vary by business model, funnel length, and customer lifetime value.
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Marketing ROI is one metric. Always consider customer lifetime value, attribution, and brand awareness in your full marketing assessment.